Vitaly Borker operates a website called DecorMyEyes.com. The New York Times reported how Vitaly used negative publicity to increase his PageRank on Google. He would often threaten customers with physical and sexual assault. Out of anger, his customers would write negative reviews about him on forums. The increased incoming links would put DecorMyEyes.com at the top of Google for certain search results, thus converting more sales for Borker.
Earlier this week Borker pleaded guilty to two counts of sending threatening communications, one count of mail fraud, and one count of wire fraud. ?I was answering personally about 100 e-mails a day and lost control of what I was saying at times,? said Borker while in front of Judge Richard J. Sullivan in Manhattan. ?I want to apologize to everyone I hurt in connection with my actions, especially those people I threatened.?