Outfittery receives ?13 million in funding

Posted Feb 17, 2014

Outfittery is a curated shopping service that has received ?13 million in a new round of funding. The funding will be used for expanding into other European markets beyond Germany, Australia, and Switzerland.

This round of funding was led by Highland Capital Partners Europe with participation from Holtzbrinck Ventures, Mangrove Capital Partners, High-Tech Gründerfonds, RI Digital Ventures and Kreativwirtschaft.

Outfittery was founded by Anna Alex and Julia Bosch in 2012. Outfittery has a model where outfits are customized based on the user’s preferences and people pay for what they keep. Outfittery has 100 employees, including 50 female “style experts.” The company will be using the funding to expand their men’s fashion line as well.

[Source: TechCrunch]