When the Ouya console team realized that some of their Kickstarter backers were not happy with the way the product launched, CEO Julie Uhrman decided to send out an e-mail to the original backers offering them a credit.
Uhrman realized that some of their supporters were angry that the console arrived on retail shelves before all of the backers received them. They also realized that their customer service was slow at responding to requests and some consoles were missing controllers.
Ouya is offering a $13.37 credit that can be used in the Discovery store. People that backed the console will find a link in the e-mail that is used as a code.