Over 600 Tweets Are Being Sent Out Per Second, Ad Platform Announcement At SXSW Rumored

Posted Feb 23, 2010

Kevin Weil of the Twitter analytics team has announced a huge milestone. While measuring and understanding the growth at Twitter, Weil noticed that about 50 million tweets are being sent out per day which calculates to about 600 per second[Twitter Blog]. Clearly that is a lot of bandwidth being consumed and requires a lot of money to pay for servers. Fortunately Twitter has real-time search engine deals in place with Google and Microsoft. But there is another rumor floating around right now.

Twitter may launch an ad platform at South by Southwest (SXSW) in Austin, TX next month. “According to one source in the media industry, Twitter may launch its new advertising platform at the South by Southwest conference, which starts March 12,” stated Matthew Ingram at GigaOM. “The social network is apparently working with several major partners for the launch, including ‘new and traditional media’, the source said.” [GigaOM]