Palm Pre Helps Boost TI’s Sales Growth

Posted Jun 11, 2009

This past week Texas Instruments raised the outlook for their sales for the second quarter.  Demand for smartphones such as the Palm Pre along with analog chips helped drive up sales.  TI said on Monday that they expect revenue to be between $2.30 and $2.5 billion.  The previous estimate was between $1.95 and $2.40 billion.

The TI 600MHz OMAP 3430 processor is the core of the Palm Pre.  TI also provides the power management supplies, audio equipment, and the USB silicon used in the Pre.  Earlier this week, Sprint said that the Pre helped them break a sales record.

Texas Instruments competes against companies such as Qualcomm, Samsung, and Marvell.  Intel has implied that they will be getting into the smartphone market by 2011 too.  The Apple iPhone processor is supplied by Samsung but is branded by Apple.

According to CNET, the chip in the Pre is superscalar in design and is based on the Cortex-A8 core.  ARM is the company behind the Cortex-A8.  The 3430 processor has a dedicated level-2 cache that has the ability to execute twice as many instructions per clock cycle over chips in the past.  The graphics accelerator in the Pre is a Powervr SGX 2D/3D.