Panasonic Automotive Acquires AUPEO!

Posted Apr 8, 2013

Panasonic Automotive has acquired AUPEO!  Panasonic and AUPEO! have been partners since January 2013 when they announced a “strategic collaboration” around infotainment inside of vehicles.  The deal was closed this past March and Aupeo CEO Holger Weiss will head up the 20 person team.  Based in Berlin, AUPEO! sells a Personal Radio product that offers free online music that has focuses on new songs and artists.  AUPEO! was founded in 2008 and has radio stations that compiles an individual program for listeners and recommends music.

AUPEO!’s recommendation technology was developed using an algorithm founded at the Fraunhofer Institute, whom are the inventors of the MP3 format.  AUPEO! is available as a free app on the Apple App Store, Google Marketplace, and Nokia Ovi Store.  AUPEO! has partnerships with multiple auto, mobile, and home entertainment companies such as Acer, ASUS, Loewe, Panasonic, Pioneer, Toshiba, Sonos, Onkyo, and Philips.

According to a statement that was made by AUPEO! CEO Holger Weiss:  “They?re buying technology, customer relationships and an experienced and gifted team. We?re already in Mercedes, BMW and all those other guys, and have been focusing strongly in the last 12-18 months on the connected car.  This deal sounds similar to Harman’s acquisition of Aha Radio in 2010.  Aha can now be found in Honda, Acura, and Subaru cars.  Panasonic already has partnerships in place with the Chrysler Uconnect platform and the Chevrolet MyLink.

AUPEO! will remain in Berlin as a wholly-owned subsidiary of Panasonic Automotive Systems Company of America.  The company will keep their name, consumer apps, and services.  The company’s Berlin headquarters will become a “development hub” for Panasonic’s connected services strategy according to GigaOM.