Music streaming service Pandora has collected 10 billion thumbs. Pandora users in indicate which songs they like by either hitting thumbs up or thumbs down. Pandora uses this information to control what songs to play for their users. By hitting thumbs up, Pandora will play similar songs for you. And by hitting thumbs down, Pandora will play less of that kind of music for you. This is a huge milestone for the music company.
“Of the many milestones we?ve hit over the past 6 years, this is perhaps the one that makes us most proud. We created Pandora to bring personalization to radio, to allow each individual to determine the sound of their stations, and to make it as simple and intuitive as possible. There is no greater evidence for us of meeting that objective than the ongoing engagement you have all shown in your use of the thumbs,” stated Pandora founder Tim Westergren.