Internet radio company Pandora is launching a new service that offers previews for upcoming album launches entirely, up to about a week before they go on sale. Pandora Premieres is a “first-of-its kind station” and it is sponsored by T-Mobile. Starting today, you will be able to hear new albums from a wide range of artists. The first two artists that are featured on Pandora Premieres are Laura Marling and John Fogerty.
?Pandora Premieres represents a great new discovery platform for our more than 200 million registered users and an equally powerful vehicle for artists, both established and emerging to reach new audiences,? stated Pandora founder and Chief Strategy Officer Tim Westergren. ?Never has so targeted a program been delivered on such a massive scale.?
What makes this feature different is that listeners will be able to select any track in any order to listen to the featured album. Users can also listen for an unlimited period for the duration that it is live.
Earlier this month, we reported that Pandora is hitting 70.1 million active listeners per month. They have a total of 200 million registered users that listen to 1.5 billion hours of music on Pandora per month.