Pandora Media Inc (P) is going to display political ads based on music preferences

Posted Feb 14, 2014

Pandora Media Inc (NYSE:P) is going to start streaming political ads to users based on their music choices, according to The Wall Street Journal. Pandora is going to match election results based on ZIP code with musical preferences of Pandora users in the same ZIP code. 

Pandura users that listen to country music more often live in Republican areas, but jazz, reggae, and electronic music lovers are more likely Democrats. R&B and gospel listeners are more likely Democrats and New Age listeners are more likely Republican.

[Source: WSJ]