In the first social network and movie production deal of it’s kind, Paramount has partnered with Bebo. Paramount movie, “Angus, Thongs, And Perfect Snogging” (ATPS) will be rolled into Bebo web drama, “Sofia’s Diary.” Georgia Nicolson, character of ATPS will be appearing in two episodes of Sofia’s Diary.
In Sofia’s Bebo profile, she inteviews Georgia to find out why teenagers are obsessed with Georgia’s life. Sofia then starts watching Georgia’s video blog posts and interviews others through the Bebo messaging service. Before the deal happened, Georgia’s profile was created to allow users to get to know her.
MeC Interaction is the advertising agency that brought Bebo and Paramount together. “A format such as ‘Sofia’s Diary’ offers a unique opportunity for advertisers and consumers to engage on this level because they can’t do this on television,” stated Carl Reid, account director at MeC.
AOL acquired Bebo for $850 million in cash 5 months ago.