Peacock Equity (Joint NBC/General Electric Fund) Invests In 4INFO

Posted Nov 1, 2007

“4INFO clearly fits Peacock Equityâ??s strategic funding objectives: it has a market-leading position within a high-growth sector and it has an exiting community of users accustomed to receiving customized, ad-supported content in text messages,â?
-Peacock Equityâ??s Tom Byrne

Peacock Equity, created by GE Commercia Finance, GE Media Communications & Entertainment and NBC Universal is a $250 million global fund that invests in media and tech companies. The company recently announced that NBC Universal will take a stake in 4INFO, a San Mateo, Calif.-based company that focuses on SMS advertising. 4INFO gives access to real-time sports, business, entertainment, travel, and local information. 4INFO also provides celebrity, weather, horoscopes, stock quotes, craigslist.com listings, and health tips. The investment made by Peacock will be used to help 4INFO build a solid ad platform. 4INFO will also become NBC’s preferred mobile ad provider.

“4INFO clearly fits Peacock Equityâ??s strategic funding objectives: it has a market-leading position within a high-growth sector and it has an exiting community of users accustomed to receiving customized, ad-supported content in text messages,â? stated Peacock Equityâ??s Tom Byrne. â??Mobile advertising will be a multi-billion dollar industry in the next few years as more progressive content providers and advertisers like NBC Universal realize its potential to engage audiences with targeted, measurable messages.”

Other investors in 4INFO include Draper Fisher Jurvetson, U.S. Venture Partners, and Gannett. 4INFO’s blog is available at: http://4info.typepad.com/blog/.