Every week, retail companies and e-commerce companies change their websites to focus on new deals. Sometimes managers of these companies want to track trends using what was previously displayed. Perpetually.com has a business model that focuses on helping companies maintain what was previously displayed. This is like a combination of Wikipedia and Amazon’s Archive.org.
Perpetually records what changes were made on the website and what was removed. Perpetually actually maintains what the website looked in context rather than some useless text archive. The user interface looks as clean cut as the Apple Time Machine backup software.
Companies just have to install the software and activate it. There are no plugins or software needed. One of Perpetually’s clients is The Wall Street Journal. The company launched at the TechCrunch50 conference. Perpetually was founded by Darrell Silver and Collin Miller.