PhoneDog is suing their former employee Noah Kravitz. Kravitz left PhoneDog in October 2010 in good terms, but he took about 17,000 Twitter followers then. PhoneDog is suing Kravitz for $2.50 per follower per month for roughly 8 months, which amounts to about $340,000. PhoneDog told Kravitz that he could keep the followers as long as he continued to tweet about the company.
I believe that PhoneDog will be able to make some sort of out-of-court agreement, but this brings up the whole issue of who keeps a social media account when the social media manager leaves. Right off the bat I can tell you that if Scott Monty leaves Ford, it would be questionable who would keep his 64,000+ followers. Another example is the RichardatDell account, which has over 12,000 followers.
Have you dealt with this issue before? What are your thoughts? Let us know in the comments.
[New York Times]