Pinterest, the popular link-sharing social network, has announced a partnership with Getty Images on Friday. This news comes on the heels of Pinterest’s $225 million Series D round of funding this past week with a valuation of $4 billion.
When a Pinterest user posts an image that is owned by Getty Images, the metadata that Getty Images has on the photo will appear next to it. The metadata includes the description, photographer, and date taken. Pinterest is going to pay Getty Images for all of the data they include alongside photos. Pinterest did not disclose the terms of the deal.
“One thing we?ve found is that the more we know about a pin, the more valuable we can make it for you,” stated Pinterest product manager Michael Yamartino. “That?s why we?ve been working with partners to get more data into Pinterest to help us make recommendations, make pins more useful, and even offer notifications when prices drop.”
Last month, Pinterest launched promoted pins so that advertisers can put more detailed content in front of customers. Pinterest also launched expanded article pins so that users can see more details about publications, authors, and article titles.
[Source: Pinterest Blog]