Pinterest is one out of many Internet companies that track people’s habits in order to offer contextual advertising. There are very few companies that allow their users to opt out of being tracked though. Going forward, Pinterest will allow their users to opt out through the “Do Not Track” feature that is built into web browsers.
The “Do Not Track” feature allows users to avoid cookies that collects personal information. Twitter joined the “Do Not Track” movement in May 2012. Do Not Track will only work if a website agrees to acknowledge the feature.
Pinterest also announced that they will now suggest personalized pins and boards based on websites you go to that have the Pin It button.
“We?re excited to give everyone a more personalized experience, but we also understand if you?re not interested! We support Do Not Track, and you can change your account settings anytime,” wrote Pinterest on the company blog.