Pinterest Partners With “The Biggest Loser”

Posted Feb 20, 2013

Pinterest, the pin-board social network has teamed up NBC TV show “The Biggest Loser.”  Pinterest will be used to promote healthy foods and lifestyles.  NBC will be creating instructional content that will appear on Pinterest and complement each episode every week.

Viewers will be asked to check out the Biggest Loser’s Pinterest page during the broadcasts.  On The Biggest Loser’s Pinterest page, users will also see recipes and lifestyle tips from show trainer Dolvett Quince and the show’s chef Devin Alexander.

The Pinterest Biggest Loser page will continue up until the season finale on March 18th.  “People watch ‘The Biggest Loser’ to get inspired and that’s the same reason they come to Pinterest,” stated Pinterest head of communications Barry Schnitt. “It makes the show a perfect place for us to start.”

[Source: BusinessInsider]