Pinterest is now the third most popular social network behind Facebook and Twitter according to the “2012 Digital Marketer: Benchmark and Trend Report.” The report also states that social networking has hit a new high with 91% of adults using social media regularly.
Last December, people were surprised to see Pinterest as a top 10 social network, but their traffic surged 50% between January and February of this year. This allowed the company to surpass Tumblr, LinkedIn, and Google+.
Pinterest had 17.8 million unique visitors in February according to comScore. People spend an average of 89 minutes per month on Pinterest compared to 405 minutes spent on Facebook.