Pinterest Is Now The Third Most Popular Social Network

Posted Apr 6, 2012

Pinterest is now the third most popular social network behind Facebook and Twitter according to the “2012 Digital Marketer: Benchmark and Trend Report.” The report also states that social networking has hit a new high with 91% of adults using social media regularly.

Last December, people were surprised to see Pinterest as a top 10 social network, but their traffic surged 50% between January and February of this year. This allowed the company to surpass Tumblr, LinkedIn, and Google+.

Pinterest had 17.8 million unique visitors in February according to comScore. People spend an average of 89 minutes per month on Pinterest compared to 405 minutes spent on Facebook.