Pinterest has a new monetization strategy in the form of “promoted pins.” The promoted pins are sponsored by brands like Target, Gap, General Mills, and Nestle.
The first set of ads will appear in search results and category feeds. Pinterest said that it will do its best to make sure that promoted pins are related to what users are interested in.
“Tens of millions of people have added more than 30 billion Pins to Pinterest and brands are a big part of this,” stated Pinterest head of partnerships Joanne Bradford in a blog post. “Brands help people find inspiration and discover things they care about, whether it’s ideas for dinner, places to go or gifts to buy. We hope Promoted Pins give businesses of all sizes a chance to connect with more Pinners.”