PixelFish Acquires Local Business Guide Company Backyard

Posted Apr 27, 2011

Backyard launched this past December and was backed with $150,000 in seed funding from 500 Startups, Jason Calacanis, and Eric Schmidt’s Tomorrow Ventures. PixelFish, a local video marketing solutions company, has acquired Backyard. Backyard is a local business guide that is available on the web and on mobile devices. PixelFish has no plans of shutting down Backyard as a result of the acquisition.

?We are going to use our technology to bridge the gap between advertising on video sites like YouTube and the social graph utilizing our knowledge of what personalities and interests match up best to certain type of businesses,? stated Backyard CEO Steve Espinosa. ?Since we know what type of personalities are compatible with which businesses, we know which videos those potential customers are most likely on YouTube. Since most YouTube views are either TV shows, music videos, or movie trailers. we can pull out those interests which happen to be the most common things put into a Facebook profile and now all of sudden advertising on music videos on YouTube makes sense.? Espinosa will become the CTO of PixelFish and the Backyard team will all be hired by their new parent company.