Plain Vanilla Games is the company behind the trivia app called QuizUp. QuizUp recently surpassed five million users. QuizUp has over 150,000 questions and 280 topics about TV shows, books, sports, and music. The average QuizUp player is spending 30 minutes per day using the app to play matches, message friends, participate in discussion boards, and browse topics. Over 11 million messages have been exchanged through QuizUp. Plain Vanilla Games has raised $22 million in funding from Tencent Holdings and Sequoia Capital.