Plaxo Ending Social Networking Features To Focus On Address Books

Posted Mar 16, 2011

Comcast subsidiary is now going to focus purely on address book maintenance. That was the original company direction, but it wandered into social networking features for a while after launching Plaxo Pulse. was co-founded by Sean Parker, the entrepreneur portrayed by Justin Timberlake in The Social Network movie. The idea behind Plaxo is for everyone to create an account with up-to-date contact information. As people make more connections, their network will grow.

Plaxo is also launching a new service called Plaxo Personal Assistant, which returns checks public data to notify users when their contact information has been changed. Other Plaxo services include Plaxo Basic, Plaxo De-Duper, and Plaxo Platinum Sync (paid).