Playdom is one of the biggest competitors of Playfish, a virtual application company that was acquired by EA for $400 million earlier this week. Given that Playdom is one of the very few remaining large virtual application companies, investors want to get in on their business model. Playdom raised $43 million based on a $260 million valuation.
In terms of revenue, TechCrunch speculates that they are making $60 million per year. The participants in the $43 million round of funding was Lightspeed Venture Partners, Norwest Venture Partners, Rick Thompson, and New Enterprise Associates.
While Zynga and Playfish focus on Facebook for selling virtual items within game applications, Playdom focuses more on MySpace. Mob Wars has about 14 million users on MySpace and the company as a whole has about 28 million monthly game players. About 60% of the traffic is from MySpace and 40% is from Facebook.
In terms of payments, Playdom makes 70% from direct payments, 10% from advertising, and 20% from third party offers. Playdom is based out of San Francisco and doubled their employee count over the last couple of months to 110 people.
Now that Playdom has a lot more money in the bank, they have decided to go on an acquisition binge. Playdom acquired Green Patch Inc., a Facebook application company and Trippert Labs, an iPhone application company. Green Patch made a garden simulation application on Facebook and has about 1.5 million monthly application users. Trippert Labs created several iPhone applications such as MobAir: Pilot Training and Blowfish.