Pluck May Sell For $75 Million

Posted Jan 7, 2008

Pluck is a syndication firm that enhances their clients web sites by helping them increase page views, improve community and networking platforms, ensure return visitors, and manages the monetization of the site.  Some of Pluck’s customers include Circuit City, Condé Nast, Discovery Communications, Economist, News Corp., Reuters Media, and  The Austin, Tex.-based company is hoping to be acquired for $75 million.

AOL, Yahoo!, and Microsoft are potential buyers.  According to paidContent, they have received at least one offer.  Reuter’s, Mayfield, and Austin Ventures have invested $17 million in funding for Pluck since they started in 2003.  Pluck also set-up the new look and feel.  Today Pluck announced that they redesigned Guardian News and Media as well.

The founders of Pluck includes Dave Panos and Andrew Busey.  Busey is a Strategic Advisor and Dave Panos is the CEO.