PurePlay, an online poker company has raised $15 million in Series C from Bay Partners. Other investors include James Joaquin plus other Silicon Valley-based angels. The funding round will go towards marketing.
“PurePlay has built its reputation on delivering great cash prizes and providing thrilling gameplay in a no risk non-gambling environment. The huge and growing online poker community has made PurePlay the go-to site for legal poker on the Web,” stated Eric Chin, a General Partner at Bay Partners. “Within the booming sector of online gaming, PurePlay is uniquely positioned to deliver on the promise of a realistic, competitive, yet risk-free, online poker game. We look forward to helping drive its next phase of growth.”
PurePlay started in 2004 and has given away $3 million in cash prizes across 1 million players. The poker site headquarters is in San Francisco, Calif. Bay Partners has also invested in Eventful, Like, Placeway, Wallop, and Yapta.
 MarketWire: PurePlay Raises Series C Round, Bringing Funding to $15 Million