Polaroid and Socialmatic partnered to build a camera that emphasizes on social networking. Photographers will be able to instantly share photos on the social networks or it can print a hard copy using the built-in ZINK printer. The Socialmatic has a 14-megapixel sensor, a front-facing two megapixel sensor on the back for selfies, and it runs on Android. The Android software is viewed through a 4.5-inch touchscreen LCD on the back. Photos can be uploaded to any popular social network using the built-in WiFi connection.