Populis Acquires Italian Blog Network Blogo

Posted Jan 27, 2011

Populis is a European content company that is similar to Demand Media. Populis has acquired a 44 website blog network called Blogo from the Dada group. The transaction is worth $8.02 million (?6 million). Dada also operates a social company called Splinder. Populis was founded in 2004 and pays a small amount to 1,000 writers. They publish about 15,000 articles per month across their 500 websites. Blogo.it claims about 8.5 million monthly unique visitors in Italy.