Preact raises $4.6 million

Posted Apr 20, 2014

Preact has raised $4.6 million in Series A funding led by Trinity Ventures. Preact has released a new software platform that uses behavioral science, machine learning, and big data.

Preact currently has 15 employees and 40 paying customers. The company launched with $750,000 in seed funding and has been in stealth mode until this week.

Preact is a cloud-based automatic customer service service that helps subscription software companies maximize its customer lifetime value. Preact shows health metrics for each users and account by tracking detailed session-level usage of web usage, mobile apps, and server activity. Preact uses this data to predict which customers are likely to renew or upgrade by modeling usage and behavior patterns.

?In addition, Preact provides deep, real-time visibility into product usage to dramatically improve customer support and product quality.  Preact integrates its data into common workflow applications including Gmail, Marketo, Salesforce, Zendesk,, and others.  Founded in 2012, Preact is based in San Francisco and funded by Trinity Ventures and other leading venture capital firms,? said the company in a statement.