Promolytics raises $9.7 million in funding

Posted Jan 2, 2014

Promolytics is a promotions and discounts optimization company that is based in Palo Alto, California that is run by Precipio. Promolytics posted a filing of the funding with the SEC. It is believed that the funding was led by Emergence Capital Partners.

Promolytics was co-founded and is led by Vendavo co-founder Jamie Rapperport. Former Anheuser-Busch InBev Global Revenue Management VP of Sales David Moran is also listed as a co-founder of Promolytics.

On their homepage, Promolytics describes themselves as a “Big Data solution to the biggest challenge in consumer goods; improving the performance of an investment that for the average consumer goods company is almost twice the size of the marketing budget, yet typically loses 50 cents on the dollar.”
[Source: Pando]