Twitter is selling promoted tweets for $100,000 each and higher. However marketing companies are pondering whether the investment has been worth it. Currently advertising on Twitter is considered as an “experiment.” Best Buy and Pepsi tested out the ads already, but have not bought ads again and about 80% of the companies that bought an ad have not bought any more.
Marketers want more targeting options and wants better analytics. Marketers also believe that it is more effective to set up a Twitter account to talk to customers for free. Twitter COO Dick Costolo said that 5% of people that see Twitter ads actually interact with them