PubMatic is an online advertising company that has hired a couple of banks for preparing an initial public offering, according to The Wall Street Journal. PubMatic’s platform makes it possible to buy and sell ad spaces using real-time bidding.
PubMatic places ads on websites, videos, and mobile apps. The publishers can also connect with advertisers directly as well. PubMatic’s revenues were up 118% in the last 12 months starting September 2013. The Wall Street Journal’s sources report that the banks involved in the public offering includes Credit Suisse Group AG and Citigroup.
The IPO may happen in 2014 and would value PubMatic at $1 billion. Some of the other online advertising companies that have gone public in the last year includes RocketFuel, YuMe, Millennial Media, Tremor Media, and Marin.
AOL and Twitter have acquired companies that are similar to PubMatic recently. AOL acquired Adap.tv for $405 million and Twitter acquired MoPub for $350 million.
PubMatic has raised around $76 million in funding thus far from investors like Nokia Growth Partners, Draper Fisher Jurvetson, August Capital, Helion Venture Partners, and Nexus Venture Partners.