Qualcomm unveiled the new Snapdragon 410 technology today, which brings 64-bit processing to smartphones. The 410 is able to bring integrated 4G LTE radio into smartphones headed to emerging markets as well. The 410 will be especially beneficial in China and will start appearing in low-cost smartphones there during the second half of 2014.
The 64-bit technology is going to become a standard in all of Qualcomm’s products, said Qualcomm’s senior director of Snapdragon marketing Michelle Leyden Li as noted by Reuters. By adding, 64-bit processing to smartphones, Qualcomm will be playing catch-up with Apple’s iPhones. When it was announced that the iPhone 5s had a 64-bit processing integrated into the device, the Qualcomm CMO Anand Chandrasekher said this was just a “marketing gimmick.” Chandrasekher said that the 64-bit processor is only necessary when a device is running on more than 4GB of RAM, but the iPhone 5s has only 1GB of RAM. Qualcomm issued a statement that retracted Chandrasekher’s comments though.
Samsung also has plans to get into the 64-bit processor market for their own smartphones. By creating 64-bit technology for smartphones, manufacturing companies will be able to account for future phones that have enough memory to give those processors a boost.