Quri is a retail intelligence startup that has raised $10 million in Series B funding led by Matrix Partners. This new round of funding is a follow-up to their previously raised $4.28 million.
Quri helps retail companies determine how their products should be promoted and displayed inside of stores. Retail brands spend over $600 billion per year on in-store promotions and marketing, but lose billions in potential sales due to out-of-stock items and poor displays. Quri’s flagship app is called EasyShift.
Quri works with shoppers that perform tasks like checking prices, taking pictures of displays, and checking to see if a product is in stock. Once completing the task, consumers get paid for their time.
Around half of the world’s 25 consumer packaged goods companies use Quri’s consumer-generated analytics. Other investors that participated in this round include Catamount Ventures and Simon Equity Partners.