Qwiki is a startup is known for making reference materials into interactive videos. Qwiki has partnered with Microsoft to integrate their videos into Bing search results. This deal has been worked on for over a year according to Qwiki CEO Doug Imbruce.
The Bing partnership is similar to the one that Qwiki has with Wikipedia. You can listen to Wikipedia entries read out loud while looking at related pictures, videos, and maps. The playable Qwikis will show up below millions of Wikipedia entries in Bing results.
Qwiki will soon be releasing interactive story-creation tools. Qwiki announced another deal with ABC News to feature Qwikis created their news teams within the stories. They will also give the public access to a web-based creation tool and encourage them to create how-to guides.
Qwiki has raised $10.5 million from mostly angel investors like Facebook co-founder Eduardo Saverin. Qwiki relocated from New York to San Francisco last year.