Social advertising company RadiumOne has integrated with Facebook Exchange (FBX). FBX is Facebook’s real-time-bidding (RTB) system and RadiumOne is using the service to leverage real-time sharing data to identify and deliver highly targeted display ads for the web and mobile devices.
“Integration with FBX represents an enormous opportunity for our Fortune 500 customers to engage with their target audiences in a contextually relevant manner inside a familiar environment where purchase decisions are frequently made,” stated RadiumOne CEO Gurbaksh Chahal. “FBX is one of the most meaningful innovations in the advertising space, and we are honored to be collaborating with a likeminded team that takes pride in advancing the state of our industry.”
RadiumOne engages directly with 700 million unique consumers and generates over 10 billion sharing events.