Radiusly Wants Companies To Sign Up For Accounts To Track Employee Social Media Profiles

Posted Sep 18, 2009

Radiusly is a new start-up that is currently in private mode but demonstrated their product at the TechCrunch50 conference. I watched their presentation on UStream and was hoping for an upbeat presentation. Social media for enterprises is a boring subject so the presentation should compensate for the service offered. But instead the presentation seemed generic and I found my attention was lost.

Here’s how it works:
1. You sign up for an account on Radiusly and join your company network
2. The list of employees are listed on Radiusly and when you click on the employee, their social media involvement is showcased such as their LinkedIn profiles, Facebook profiles, Twitter status updates, etc.

The CEO of Radiusly is Chris Sel and the VP of Business Development that presented the product at TechCrunch50 was Adarsh Pallian. Pallian started the presentation by saying that Radiusly solves the problem of users being duped by fake corporate Twitter accounts. To find employees or contact someone in a company, any customer can go to the company’s account on Radiusly. Employees of the company are expected to showcase their education and professional information along with their social media presence.

Do I think this is a good idea? Not really. I’m skeptical because a lot of employees tend to be private about what they do. Those who want to let people know their opinion and just happen to be an employee at a company will be found by the public. For example, I always know what Dare Obasanjo (Microsoft) and Matt Cutts (Google) want to reveal to the public by their blogs and Twitter accounts.