ReachMail Announces Social Media Message Tracking

Posted Oct 2, 2010

ReachMail has announced a “social media tracking” feature. Marketers using ReachMail can see how often their messages are being shared on Facebook, Twitter, and LinkedIn. On every message, marketers can also add social media icons to track analytics. “Our customers realize the importance of marketing through all channels, not just email,” stated ReachMail President John Murphy. “With Social Media Email Tracking marketers can see what social networks their subscribers use to share offers with their friends.” [ReachMail Blog]