Read It Later Gets Renamed To “Pocket”

Posted Apr 17, 2012

Read It Later is a bookmarking app that was created for the web, Android, and iOS. The company has renamed themselves to Pocket and the app has been redesigned. Read It Later was originally created to save articles on websites and from social media sources. Read It Later founder Nate Weiner discovered that 40% of the content saved on the service was videos, recipes, and websites.

?We are embracing what our users are already doing with the app. People aren?t just saving articles and they don?t need a separate app for watch it later and buy it later,? said Weiner in an interview with VentureBeat.

Pocket does not want to be known just for the ability to save articles, but they want to make it clear that the app should be used for saving anything for later. The “Read It Later” buttons will now be called “save to Pocket.”

Read It Later had a black and yellow theme, which will be replaced with a green and orange color tones. The app will have a Pinterest-like tile option view going forward. The free and paid versions will be replaced with one free app for Android, iOS, and Amazon Kindle Fire.

Read It Later has hit 200 million saved items in March 2012 and five items are being saved every second. Read It Later was founded in 2007 and they have raised $2.5 million from Foundation Capital, Baseline Ventures, Founder Collective, and Google Ventures. The company currently has 5 employees.