Refinery29 is a fashion and e-commerce website that has raised $3.5 million as part of a private offering from 7 undisclosed investors. Refinery29 is especially known for working with indie designers since they launched in 2005 in New York City. Refinery29 works on 6 cities including NYC, Los Angeles, San Francisco, London, Chicago, and Washington, D.C. They receive around 30 million unique visitors per year. They are expecting to hit around $20 million in 2012 revenue and around 25% of that amount is from advertising. Some of Refinery29’s previous investors include Ramesh Haridas, Mark Mitchell and Jim Yang.