Research company Canalys is reporting that 24 of the 25 top grossing developers in the leading app stores are gaming companies. The company also revealed that out of the 700,000 apps in the world, Canalys found that 25 developers accounted for about 50% of total app store revenue. During the first 20 days of November, $60 million of the $120 million generated in the mobile app market was paid to those 25 developers. The 25 top developers include Zynga, Electronic Arts, Disney, Rovio, Glu, Gameloft, Kabam, and TeamLava.
“Part of the story here is that successful game developers almost invariably have multiple titles generating revenue,” stated Canalys VP and Principal Analyst Chris Jones in a release. “Zynga, for example, had 15 titles in the list of top 300 grossing iPhone apps on average in Apple?s App Store every day, and nine titles in the equivalent list in the Google Play store.”
Of the top 300 paid apps in the Apple App Store, games accounted for 145 of them. On the Google Play store, games accounted for 116 of the top 300 paid apps. Chances are that if your app is not a game, you may be struggling.
“With top game developers? content so prevalent in the stores, it can be hard for other good quality apps to get the attention they deserve,” says Canalys’ senior analyst, Tim Shepard. “Developers of other kinds of apps need to consider how to promote them.”