Pew Research put together an interesting report about “How Americans used their phones to assist with purchasing decisions this holiday season.” The results are that more than half of adult cell phone owners used their phones when going into a store during the 2011 holiday season to seek help when making a purchase during a 30 day period before and after Christmas.
Here are some other stats:
– 38% of cell owners used their phone to call a friend while they were in a store for advice about a purchase they were considering making
– 24% of cell owners used their phone to look up reviews of a product online while they were in a store
– 25% of adult cell owners used their phones to look up the price of a product online while they were in a store, to see if they could get a better price somewhere else
Just over half of all adult cellphone owners used their phone for at least one of those three reasons (shown in the graphic above) over the holiday shopping season and one-third used their phone specifically for online information inside of a physical store. Cellphone owners 18-49 are most likely to use their phones for online product reviews than cellphone owners 50 and older. Non-white cellphone owners are more likely to look up online product reviews than white cellphone owners according to Pew.
More information is available at www.pewinternet.org.