Report: Apple Inc. (AAPL) iPhone U.S. consumer marketshare led at 45%

Posted Feb 21, 2014

NPD Group has put together a report of the Apple Inc. (NASDAQ:AAPL) U.S. marketshare for 2013. It was reported that around 121 million smartphones were sold in the U.S. last year. The iPhone accounted for almost half of those at 45%. This makes Apple the largest smartphone marker in the U.S. Overall, smartphone sales are up 21% year-over-year. 

Apple’s overall share is up slightly from 2012. Apple had a 44% share of the market that year. Samsung saw a slight gain as well. Samsung went from 24% in 2012 to 26% in 2013. LG represented 8% of smartphones sold in the U.S. last year. HTC was in fourth place with 6% and Motorola came in fifth place with a 4% share.

The Apple iPhone is more popular among smartphone users that earn over $100,000 per year with a 33% marketshare among buyers compared to Samsung’s 18%. Samsung’s lower priced options are more popular than the iPhone for people that earn $60,000 or less in the U.S. iPhone sales grew 64% among lower income customers that earn under $30,000 last year.

“With the fastest growing segments of the industry in the lowest income demographics, both Apple and Samsung face challenges in 2014,” stated Stephen Baker, vice president of industry analysis at NPD. “For Samsung this demographic is likely to be the most competitive segment of the market in 2014 and they have a very high dependency on sales here. Apple has the opposite problem of gaining share in the fast growing entry-level market while still maintaining its position as the dominant supplier to affluent consumers.”

[Source: AppleInsider]