Coupons.com has acquired Yub for $30 million, according to The Wall Street Journal. Yub is a service that lets people add credit and debit card information to immediately receive cash back at retail stores. Coupons.com is a digital coupon company that is reportedly preparing to go public soon. Yub works with retailers on loyalty programs to bring shoppers into brick-and-mortar stores.
Coupons.com launched in 1998 as part of an effort to bring newspaper coupons to the Internet. It lets shoppers print coupons and promotes loyalty points. Coupons.com generates revenues from premium brands promoting discounts. Coupons.com raised $200 million in venture capital funding in 2011 at a $1 billion valuation. The company was expected to generate around $100 million in revenues that year.
Yub received funding from Greylock Partners and several other investors. Yub spun out of a company called TrialPay, which enables websites and app developers to sign up new users by offering promotions.