REPORT: More People Prefer To Use The Browser For The News

Posted Oct 2, 2012

According to a Pew Research Center study, more people are moving away from reading the news through mobile apps.  Over 60% are choosing to read the news through a browser instead.  This is up from a year ago when that same stat was at around 40%.  This means that organizations should re-consider building news apps and focus on the experience of their mobile website via mobile browsers.  What do you prefer more?  Do you download an app and read your favorite news websites through their mobile app or through your mobile browser?  Let us know in the comments.