eMarketer is a market research company that has raised their forecasts for advertising spending on Twitter for the years 2013 and 2014. eMarketer estimates that Twitter will hit global ad revenues of $582.8 million for 2013 and will hit over $1 billion in 2014. Over half of Twitter’s ad revenues (53%) will come from mobile advertising. Not bad considering that Twitter was not making any mobile revenues in 2011.
By 2015, Twitter is expected to hit around $1.33 billion in worldwide advertising revenue and more than 60% of that number will come from mobile ads. The increased revision comes from an increased interest in mobile ad spend on Twitter. eMarketer cites multiple research sources that has suggested Twitter’s reach is improving.
Twitter has benefited from the increased focus on mobile by competitors like Google and Facebook. These two companies have expanded their mobile ad offerings and convinced advertisers to move spending to mobile devices. Twitter’s launch of the Ads API also contributed to the incremental growth for Twitter this year.
eMarketer estimated that Twitter will hit $308.9 million in mobile ad revenues for 2013, which is more than the company earned in total from any ad type in 2012. In 2012, Twitter generated around $138.4 million from mobile ads.
Below is a chart that AdAge put together with the figures: