When Research In Motion announced the BlackBerry 10 operating system this past January, the company also announced that they would be changing the whole company name to BlackBerry.
RIM has been using the term BlackBerry for their devices since 1999. The name change was not official until company shareholders voted for it.
The name change was given a 99% approval at the recent shareholder meeting.
The official company name will be BlackBerry Limited. RIM is already trading under the stock symbol BBRY.