Reuters: 4 Out Of 5 Facebook Users Not Influenced By Ads

Posted Jun 5, 2012

According to a Reuters/Ipsos poll, four out of five Facebook users have never purchased a product or used a service advertised through the social network. People rarely use Facebook to shop for products and services. They simply come to the website to kill time. Some people have admitted to “Facebook fatigue” as well. About 34% of Facebook users admitted to wasting less time on Facebook now compared to 6 months ago. About 44% of the people polled said that Facebook’s IPO made them feel less favorable to the company.