Rhapsody Integrated Into Yahoo! Search

Posted Sep 18, 2008

Yahoo! Inc. (NASDAQ:YHOO) has started making use of their partnership with RealNetworks, Inc. (NASDAQ:RNWK).  Yahoo! has embedded the RealNetworks Rhapsody player in their search results when finding artists.  The feature started today and even utilizes Yahoo!’s acquisition of FoxyTunes.  The song loads into FoxyTunes powered by Rhapsody.  Users can only play 25 songs per month, but can pay to get unlimited music plays.    Over 5 million tracks are supported so far.  Rhapsody Unlimited is $12.99/mo.

Below is a screenshot example of when I searched for Bob Marley on Yahoo! Search:

This new feature automatically will have to make Google and Microsoft step it up in terms of integrating audio with search.  Google recently started Google Audio Indexing.  But MSN Music could use some work in terms of integration into Live Search. 

What we are seeing here are competitors joining hand-in-hand now.  Yahoo! Music was at one point directly competing with Rhapsody.  Now the services are best friends.  Google and Yahoo! compete for search, but now Google will be powering almost all of Yahoo!’s ads.  On the Yahoo! homepage, you can log into multiple e-mail accounts.  Whatever happened to the Internet being a melting pot?