Research In Motion To Air Their First Super Bowl Ad

Posted Jan 29, 2013

Research In Motion is going to have a big year.  The company’s BlackBerry 10 operating system is launching on January 30 and that will be followed up with their first Super Bowl ad ever.  BBDO of London created the 30-second spot.  “A Super Bowl commercial, is a great opportunity to show the re-designed, re-engineered and re-invented BlackBerry to tens of millions of consumers on the largest advertising stage of the year,” stated RIM Frank Boulben. “BlackBerry has 30 million social media fans, and we’re looking forward to continuing to encourage them and all NFL football fans to see the power of BlackBerry 10 for themselves.”  [Source: AdAge]