Rocket Fuel CEO George John said that the company will be hiring 300 new employees this year. Rocket Fuel is known for buying ads in Facebook’s FBX ad exchange.
Rocket Fuel helps their clients target ads on the web and on Facebook. The company hit $107 million in 2012 revenues. The company is based in Redwood Shores, California and they currently have 289 employees across 6 offices.
In an interview with Ad Exchanger, George John said:
I would definitely expect more money going to FBX. A few analysts are already raising their expectations because of this advertising offer. I think it will be good for the industry since real-time bidding has really gained a lot of momentum and credit lately.