Rocket Fuel Plans For $100 Million IPO

Posted Aug 18, 2013

Rocket Fuel is an ad network and data analysis company that is planning for a $100 million IPO, according to SEC filings discovered by VentureBeat.  The S-1 filing is missing the details about the stock price or the valuation forecast.

The S-1 shows the annual revenue growth, which is 154% year-over-year.  Rocket Fuel reported revenues of $16.5 million in 2010, $44.7 million in 2011, and $106.6 million in 2012.  The company’s EBIDTA was a loss of $3 million for 2012.

Rocket Fuel raised $76.6 million from investors thus far.  Investors include Mohr Davidow Ventures, Labrador Ventures, Northgate Capital, Summit Partners, and Nokia Growth Partners.  Rocket Fuel was founded by Yahoo! veterans George John, Richard Frankel, and Abhinav Gupta.

For the first 6 months of the year ending June 30, 2013, Rocket Fuel saw $92 million in revenues.  The company spent around $41 million in media costs.  Rocket Fuel uses artificial intelligence, data-driven targeting, etc. to improve the ad targeting for customers.  The company currently has 784 customers.  When Rocket Fuel goes public, it will trade under the symbol “FUEL.”